About PAVUK
PAVUK is a Ukrainian brand founded in 2023 by Tetiana Poddubna. It creates handmade Christmas decorations and DIY kits, runs workshops, and makes photo and video tutorials.
Tetiana was inspired by winter evenings at her grandmother Kateryna's house: the power out, one wax candle, a neighbor over, the table covered in rye stems. Tetiana's grandmother had sown, harvested, dried, and cut the rye herself, and on winter evenings, they would sort the stems, cut them to length, and weave pavuks together, talking all evening.
Now, Tetiana aims to share this experience with people all over the world. City life leaves little time to grow and dry rye, so PAVUK prepares the stems for you. All you need to add is a few hours with your loved ones.