This is a vyshyvanka — a traditional Ukrainian embroidered shirt that sits at the very heart of Ukrainian identity.

For centuries, the vyshyvanka has been a way for Ukrainians to express their identity. Symbols of the region they came from, the values that mattered to them — all of it was embroidered onto a shirt, by one generation after another. The vyshyvanka is our living heritage — it represents our very identity, an identity we want not only to defend as this war continues, but also to evolve and bring to the whole world, so more people can appreciate our culture and traditions.

To share this living heritage, we have created our first vyshyvanka, in collaboration with Gaptuvalnya — one of Ukraine's most respected embroidery brands, whose pieces have been worn by Ukraine's First Lady. 

We have reimagined traditional floral motifs from the area and used Kyiv's historic blue tones — which naturally mirror our own brand colors — to produce this embroidered piece with a contemporary unisex silhouette.

Whenever we put on a vyshyvanka, we feel a deep, rooted connection to Ukraine. We hope you experience that same connection when you wear it, whether on a normal day or a special occasion.

Limited to 100 pieces. Made in Kyiv, Ukraine. 

This vyshyvanka sold out — all 100 pieces pre-ordered. 

Pictured here: Deputy Chief Editor Oleksiy Sorokin and Editor-in-Chief Olga Rudenko, wearing the vyshyvanka 

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