{"title":"Old Patterns, New Stories: Embroidered Collection","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \"Old Patterns, New Stories\" collection draws on the Ukrainian tradition of embroidery, brought to life through two collaborations.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWorking with the Ukrainian fashion embroidery brand Gaptuvalnya, we created a limited-edition modern vyshyvanka inspired by traditional motifs from Kyiv Oblast. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe traditional motifs also became the foundation for a second collaboration with Kyiv-based illustrator Kateryna Stepanishcheva, who works under the name myfabstory. Kateryna used these traditional motifs from Kyiv Oblast as the basis for three contemporary illustrated pieces representing the past, present, and future of Kyiv.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"kyiv-independent-vyshyvanka","title":"Vyshyvanka Shirt by the Kyiv Independent × Gaptuvalnya","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is a vyshyvanka — a traditional Ukrainian embroidered shirt that sits at the very heart of Ukrainian identity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor centuries, the vyshyvanka has been a way for Ukrainians to express their identity. Symbols of the region they came from, the values that mattered to them — all of it was embroidered onto a shirt, by one generation after another. The vyshyvanka is our living heritage — it represents our very identity, an identity we want not only to defend as this war continues, but also to evolve and bring to the whole world, so more people can appreciate our culture and traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTo share this living heritage, we have created our first vyshyvanka, in collaboration with Gaptuvalnya — one of Ukraine's most respected embroidery brands, whose pieces have been worn by Ukraine's First Lady. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe have reimagined traditional floral motifs from the area and used Kyiv's historic blue tones — which naturally mirror our own brand colors — to produce this embroidered piece with a contemporary unisex silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhenever we put on a vyshyvanka, we feel a deep, rooted connection to Ukraine. We hope you experience that same connection when you wear it, whether on a normal day or a special occasion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLimited to 100 pieces. Made in Kyiv, Ukraine. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThis is a pre-order. Shipping starts July 10, 2026. \u003cbr\u003ePlease note that this product is shipped from Ukraine; VAT\/customs fees may apply.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003ePictured here: Deputy Chief Editor Oleksiy Sorokin and Editor-in-Chief Olga Rudenko, wearing the vyshyvanka \u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cbr\u003eMembers \u003cmeta charset=\"utf-8\"\u003eof the Kyiv Independent community get 15% off site-wide. Join our community \u003ca href=\"https:\/\/kyivindependent.com\/membership\/?utm_source=e-store-print\u0026amp;utm_medium=e-store\"\u003ehere\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch6\u003eBy purchasing this product, you directly support our independent journalism.\u003c\/h6\u003e","brand":"The Kyiv Independent Store","offers":[{"title":"S\/M","offer_id":59765018460494,"sku":null,"price":226.0,"currency_code":"GBP","in_stock":true},{"title":"L\/XL","offer_id":59765018427726,"sku":null,"price":226.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0830\/0052\/5134\/files\/KI_Vyshyvanka_3_2c7c41f9-f70a-459a-a9d7-b2a9db24df8f.webp?v=1781688716"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0830\/0052\/5134\/collections\/Mobile_No_News_is_Bad_News_-_Banner_Inside_collection_5.0.webp?v=1781708511","url":"https:\/\/store.kyivindependent.com\/collections\/old-patterns-new-stories-vyshyvanka-collection.oembed","provider":"The Kyiv Independent Store","version":"1.0","type":"link"}